Give a slow clap for yourselves, ladies and gents — we have all done our service to the nation this SG50.
With all our snarky powers combined, the travesty that is the ‘Lingo Lingo’ music video has been taken down from the JTV YouTube channel, ensuring that Singaporeans everywhere will never be exposed to such a godawful clip. Or at least for now, until it goes up again.
Luckily, we did save some highlights from the stunningly out-of-touch music video, featuring Ah Boys to Men’s Tosh Rock, some dude called Bunz, and a whole lot of cringeworthy lyrics, among other things. To top it all off on its proverbial turd-cake, the video claims to be a tribute to our Singlish patois. You can check out our original article here.
If you’d like to find out the thought process behind the abysmally bad concept, take a gander at this behind the scenes clip. “Why 50 supercars? I feel that they represent a lot of our Singaporean culture and behaviour”. Wow… just wow.
Looks like the Singapore Memory Project weren’t too happy that the music video was cast in bad light (thanks to us and all of y’all who shared our post). According to a report on The New Paper, the folks who produced the terrible music video — Jack Neo’s J Team productions — were asked to take the video down as they were afraid that all the flak would “affect the irememberSG branding”.
Director Shawn Tan was said to be unaffected by negative comments, but did feel dispirited that he was asked to take the video down — especially since the unnecessarily opulent video was produced using their own money.
The music video was actually launched to promote some sort of irememberSG-funded SG50 featurette called Lingo Lingo Where You Go, which is said to tell a story of a man who wakes up from a 10-year coma to Singlish-less world. And yet we wonder why so little of Singapore’s films make it big outside our small sphere. Hmm.
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