As expected, some of the fuccbois and hypebaes who queued up for Kanye West’s exclusive pop-up store aren’t in it for the #dope threads — they just want to profit from reselling them.
Yeezy woulda disapproved. Or maybe not; who knows what goes on in the god-complex mind of his.
Agree or disagree with his antics, he’s a genius in the art of marketing himself. Thus, it’s not surprising why his pop-up merchandise store in Singapore (the only Asian city to host one) proved to be a huge hit ever since it opened yesterday, with hundreds of people queuing up at Suntec City Tower 1. The line started several hours before the inconspicuous doors were opened — as early as the wee hours of Friday morning.
Resellers were already putting up their newly-bought products online soon after the doors opened at 12pm yesterday. With jacked up prices, of course — a Singapore-exclusive cap was up for sale at $200, four times its price at the store. That’s pretty ridiculous, especially since the hat looks like a standard souvenir you’d get at some tourist shop.
A red t-shirt with the lyrics of Ye’s ‘Ultralight Beam’ off The Life of Pablo went for $200 as well. It would have cost $60 if you bothered to go down to the pop-up, which will be going on till tomorrow, should there still be stocks left.
You know what the funniest thing is? We’ve inspected the t-shirts with our own eyes, and they’re hilariously low-grade. You could go to Peninsula Plaza, find the same Gildan t-shirt (the collar tags were super obvious), print West’s gothic fonts on them, and you’d have literally the same thing at WAY less than $60. We ain’t even joking — it’s highly probable that the folks behind the Singapore store did just that.
Who knows, cheap-ass outfits sold at luxury prices could be West’s statement against our sensational materialistic greed. But whatever, right? Anything to be a hypebeast. Go forth and queue up for ten-dollar threads, you silly kids.
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