Homegrown contemporary womenswear label Ong Shunmugam launches new flagship

Local luxury fashion label Ong Shunmugam has officially moved from Hong Leong Building at Raffles Place to its new digs at Chip Bee Gardens, and the space is lookin’ good. Spread over 1,300 sq ft, the unit is home to the five-year-old label’s office, production studio and retail rack. Designed by FUUR, it reflects the Southeast Asian nature of the brand, but with a twist, of course. And the coolest part is the open atelier where customers can (literally) take a peek behind the scenes of the creative process.

Photo: Ong Shunmugam/Facebook

Founder and designer Priscilla Shunmugam is the lady behind the womenswear brand, which is known for its mix of contemporary and traditional aesthetics. The boutique is one of every modern girl’s go-to shops for sleek, sophisticated cheongsams that are anything but boring — and besides ready-to-wear pieces, you can also get customised and bespoke items handmade and tailored just for you.

Ong Shunmugam flagship store is at #01-76, 43 Jalan Merah Saga.



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